Brand Spotlight: Prefresh

Hunting for the coolest boys' clothes to stock here at Rock-a-boy can be almost as frustrating as hunting for them in stores. There just seems to be a lack of fresh, cool, funky clothes for boys in the market. Enter: Prefresh.

I first discovered Prefresh on Instagram, and after stocking that first collection, quickly discovered how much you all love it, too! Prefresh was founded over 10 years ago by a Portland, Oregon husband-wife duo, “hell-bent on being awesome.” Everything is made in small, independent factories to assure quality and customization. They design in Portland and cut, sew, wash, and finish in Los Angeles.

What I love the most are the funky, retro prints that are truly unique. Walking into church one day, my older son was wearing the “Keep on Truckin'” tee, and a greeter said “Now THAT'S a 70s shirt!” That's exactly the reaction I love to get! Prefresh takes graphic tees to a new level, reminding kids (and parents!) to have “Good Times,” and “Blame the Sugar.” I also love that all the designs are happy. The colors are bright, and the designs are never negative.

All the fabrics Prefresh uses are ultra soft, and the styles are slim cut for that vintage look. If your kiddo is on the edge of a size, I recommend you size up! (My son is on the skinny side and hates baggy t-shirts, so Prefresh is the PERFECT fit for him.)

At Rock-a-boy, we love doing the dirty work of searching high and low for the best boys' clothes, and having them here, all in one place! Shop the full Prefresh collection here: Prefresh